Tuesday, 21 August 2018

DO shoot me - I'm the piano player, or composer, or somebot

I've remarked on these pages often recently about the modern tendency to throw pull-on-the-heartstrings plinky piano music into advertising to evoke the "made me cry" reaction.

Here's a prime example, and here's the plinky piano music's depressing partner-in-crime - the ominous cello music. And here's an ad that takes the mick out of it all.

Seems I am not the only one who's crying with inappropriate laughter at all this tear-duct-squeezing mawkish music.

Here's what could have been a clever creative idea, ruined by the execution, particularly the plonky-plinky soundtrack. As the writer says, "best use of Generic Sad Piano Film Trailer Score #647" - could be a new award. There are enough contenders.

I blame all those clever people who suddenly discovered that human beings don't make decisions primarily based on their rational thoughts, but on their feelings, ergo we have to make an "emotional connection."

But why do emotions always have to be morose and mournful? Whatever happened to the jolly jingles of yore? I still remember them decades afterwards, and if that's not an emotional connection, what is?

So go ahead, shoot that plinky piano player. And I don't feel in the least bit mean or cruel saying that as in all likelihood it's just a robot anyway.

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