Friday, 10 August 2018
People in glass houses
In the age of rising demands for transparency from brands and organisations, the phrase "Glass Box Brands" is one that's rarely off the brand agenda these days.
I haven't been in the job-seekers' market for a long time, but I do get involved now and again in the question of Employer Brand. Job-seekers' platforms are probably not quite as developed here in Europe as in the US, but a future is certainly round the corner where job seekers can find out anything about a company - warts and all - from TripAdvisor-like review sites.
One such is Glassdoor, no new-fangled shiny thing, this, but established since 2008. It's a site where employees and interviewees can do anything from share salary information to posting reviews of their interviewer, the management, the culture and so on.
It's an interesting development. Over time, to avoid the platform becoming a receptacle for bitter and twisted personal rants, Community Guidelines have been introduced as well as a "Give to Get" policy. The Glass Door has a lock - there's no casual browsing, and after a few peeks through the windows, all becomes opaque until you sign on or sign in.
Does all this policing destroy the object of such a site? Are enough people contributing to make the information valuable?
Or will the increasing wariness of "wot I read on the internet" mean people would rather trust their own experience and instinct when seeking a new job?