Sunday, 16 December 2018

A(n) ice experience

The first snow has fallen overnight, there's winter sports on the TV and my thoughts are turning to ski lifts and pistes.

Shopping for winter clothing is something I've always associated with struggling into padded jackets in over-heated changing rooms, with the faint smell of ski-wax in the air. As far as Customer Experience goes, it's not brilliant.

I've recently seen an excellent idea from Woolrich, famous for their Artic Parkas (originally developed for Alaskan pipeline workers). In their flagship store in Milan, there's an "Extreme weather condition" room - a 14 sqm freezer at -20°C where you can try on a new parka and see if it's up to the job.

When it comes to the coolest ideas for Customer Experience, this one has to be up there.

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