Tuesday, 4 December 2018
Now, if I'd been part of the generation where my mobile was my home-from-home, I expect I would have gone for something of a less classic nature. For example, an Ibis hotel. If you go away on holiday, you can delegate a house-sitter and dog-sitter to take care of things while you're away. And now, thanks to a campaign from Ibis by Jung von Matt/Limmat, you can also get a social-media-sitter (a "top influencer") to do all that pesky social-media curation while you enjoy yourself (if you know or remember how to).
There's a whole report from JWT Intelligence here about "Social Hotels."
Where do I start? This new generation of hotels are "encouraging meaningful connections" and "building visitors' stays around social networking." You can have a "safe, inviting and inclusive" space to meet your Bumble date at the Marriot Moxy hotel. Or "connect with vetted locals" at some other place. I hope they have all had a good dusting of flea powder.
There's also an idea to "share experience with the past and future occupants of your room." Eeek! The last thing I want to think about.
What on earth happened to wandering into the hotel bar, or better still, outside to discover for yourself what's going on?