At the end of 2019, I blogged about reconciliation, in the hope that 2020 might be the year, both on the political front and in the world of marketing, that we might be able to reconcile differences, establish common ground and move forward on this basis.
Unfortunately, the common ground that came upon us was something we hadn't wished for - a rather nasty and persistent virus. The first couple of months did see some pulling together against adversity, which I think gave me renewed hope in humanity and what we can achieve if we work with what can unite us and leave divisiveness behind.
But unfortunately, the old divisions have crept back and new ones have come to the fore. And yes, I do believe that without differences and a certain amount of friction and tension, there's no progression, but in the world at large as well as the microcosm of marketing, there still seems to be a lot of black and white thinking going on.