Tuesday, 23 November 2010

Go East

Back in the 1980s, Phileas Fogg escaped from the pages of Jules Verne and travelled the world in search of snack products. He was single-handedly responsible for introducing the tortilla chip to the UK - or at least the brand of the same name would have us believe.

Nearly thirty years later, the products from MeiAsia caught my eye in my local Tegut. This is a range of Asian sauces and ingredients from Thailand, Japan, China, Indonesia, India and Singapore. Behind the brand is Heuschen & Schrouff Oriental trading, a Dutch company who have been distributing Asian food brands for years.

Well, now they have developed their own brand and they seem to have ticked all the right boxes. They have a damn good story - traveling Asia for two years tracking down the favourite recipes of the Asian people. The packaging is gorgeous, National Geographic-style photos of people and their recipes. I don't know how authentic it really is, but it certainly feels that way. The company also runs the Frits Schrouff Foundation, supporting social projects in Asia.

Oh, and if tonight's prawn jalfrezi is anything to go by, the products are pretty yummy, too.

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