Friday, 5 November 2010


A horrifying scandal has been exposed in Germany. It seems that the Hamburger Sparkasse is using devious and shadowy methods of psycho-profiling its customers to sell them more financial services. Who would have thought something like that could happen in this day and age? Just when you thought you had a good relationship with your advisor at the bank, you realise that he's got you pigeon-holed as a "Performer" or a "Hedonist" and will be following some fiendish ploy to get right inside your head to your innermost thoughts.

The point is, it was always thus. What do people think selling and marketing is about, if not psychology? To me, the only scandal is just how unsophisticated and cliche-ridden the "segmentation" is - you can see it here. I would hesitate to describe it as "neuromarketing" myself.

Personally, I find some of those ghastly stock shots of shiny happy people far more terrifying than Norman Bates.

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