The point is, it was always thus. What do people think selling and marketing is about, if not psychology? To me, the only scandal is just how unsophisticated and cliche-ridden the "segmentation" is - you can see it here. I would hesitate to describe it as "neuromarketing" myself.
Personally, I find some of those ghastly stock shots of shiny happy people far more terrifying than Norman Bates.