Tuesday 16 November 2010

Party on, not fade away

When I was a devil-may-care young thing in advertising, we often used to wonder what happened to people in our business once they hit 40. Such ancient specimens were, to all extents and purposes, invisible.

Last week, at the Charlotte St 1970 - 2000 reunion, there were precious few people to be seen under 40. So, with a whole club filled to bursting with old ;-) people who had been in advertising and who I hadn't seen since we were all in our 20s and early 30s, it was time for an answer to that question.

Well, there were a few who were still in the business and quite possibly still working in Charlotte St. And a CEO or two of some thrusting young start-up. But what was delightful was that I also met mature students, farmers, charity workers, a novelist or two, the happily retired, ladies of leisure - and even a builder!

There were a few wrinkles, a few paunches - mostly mine (!) - but the spirit and joie de vivre and energy were all still there. Not in a mutton-dressed-as-lamb way, but with the realisation that in our "work hard, play hard" ethos we shared a golden age of young adulthood that no-one can take away.

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