The Financial Times reported this week that McDonalds wants to overtake Starbucks as the biggest coffee seller on the continent.
McDonalds plan to open around 500 more McCafes in addition to the 700 that already exist in Europe. Meanwhile, Starbucks continues to reduce and close its European outlets.
I'm rather pleased that these two global giants have decided to go head-to-head. I can't say that I am particularly enamoured of either, but at least McDonalds don't give me the feeling that they are ripping people off.
Hopefully it will take their eyes of the ball of the real, independent, traditional coffee houses of Europe. The CFO of McDonalds Europe is quoted as saying "We can become the biggest seller of coffee in Europe". Well, good for you. I know that, when I'm looking for a decent cup of coffee, I couldn't give a toss of sickly vanilla syrup about how "big" the chain is. I am just looking for - to quote Special Agent Dale Cooper - "A Damn Fine Cup of Coffee".