There’s a certain knack to getting "cultural relevance” (my jury’s out on that term at the moment ...) just right, but today I’ve got an ad that does it 100%.
I am sure I’m not the only one whose Instagram feed is swamped with AI-generated art. Some of it fascinating, clever, thought-provoking. Some, less so.
This ad from Fridays for Future (by Fred & Faris, Los Angeles) was released for Earth Day and timing doesn’t get much better than that. I reckon that even within a month, we’ll be sick to the back teeth of AI-generated artwork in advertising. But this is the first campaign I’ve seen where it’s been used to really good effect.
“Earth is no toy” is a clever idea, well-executed. It’s topical, arresting and fits the “brand” (I expect Greta would smack me round the chops for using that expression) perfectly. OK, I didn’t get that the politikids were meant to be holding the earth like a ball until I read the background, but does that matter?
I would love to see a version shpwing what the G20 leaders really looked like as children.