Monday, 5 May 2008

Bring on the cliches

Now, here's an interesting challenge. In their recent analysis of 5,732 advertising slogans in Germany, and Trendbüro have identified the latest themes in German advertising to be Orientierung, Nachhaltigkeit, Exklusivität and Gemeinschaft. That's orientation, sustainability, exclusivity and (feeling of) community to my non-German-speaking friends.

Apart from finding it a terribly interesting job to sit down and analyse 5,732 slogans on a socio-linguistic basis (not kidding!), I also thought it would be quite an amusing exercise for anyone with copy writing ability to try and write a slogan containing all four. Now, I appreciate that it will end up sounding earnest beyond belief, but I'd love to see any ideas...and don't forget to say what the brand is!

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