Mr H is calling for less trendspotting and more real insight - which he rechristens revelation. And I am all for that, but I make one plea. Can we stop talking about "generating insights"? A generator, like this chappie above, churns out something basic, a commodity, in mass, untouched by human hands, let alone emotion.
Real insight is about those uniquely human abilities - intuition, intelligence, empathy. It's about nous, the difference between understanding and information.
I hope, this year, I'll have less cause for Richard Huntington's "guaranteed free of insight" rubber stamp.