Wednesday 23 May 2012

A Jubilee Toast

I'm off to the UK in a few weeks and expecting to be overwhelmed by the massed Jubilee-Olympics-patriotic-madness that will be abroad.

But I do have one "must-have" souvenir - a Limited Edition jar of Ma'amite. This just had to be a good idea waiting to happen - both the packaging itself and the advertising have got brilliant written all over them. I believe Marmite is the only brand on Facebook that I have genuinely "liked" on its own merit, rather than those that I was working on or wanted to find out about for ulterior motives. The Ma'amite Limited Edition says everything about what Marmite is doing right in its brand communication: coherence rather than consistency.

"Toasting the Queen's Diamond Jubilee" is a stunning line. The whole concept is an expected idea, executed in an unexpected but totally right way.

I always thought that Marmite must have a Royal Warrant but just checked and there isn't one.

But perhaps that will change now.


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Whisks said...

I hadn't heard of this, but alerted by you, I have now searched out and purchased such a limited edition Marmite. It now sits on my bookshelf. Any recommendations on what to do next? Eat it? Seal it in plastic and bury it in the garden until the apocalyse passes over? Sell it next year and go round the world on the proceeds?
So many possibilities.

Sue Imgrund said...

I'm sure there is plenty of potential to wear as a hat ornament at a Jubilee street party?

Whisks said...

Gah! A hat ornament! *slaps forehead* You're so creative; why didn't I think of that?
Now to find a hat and a party.