Strategy and Sausages:
A British Strategic Planner in Germany
Thursday, 26 May 2016
Reuse, recycle, resauna
Some of my favourite new product ideas are actually old product ideas.
In other words, new uses for old or obsolete products. I've seen telephone boxes used as mini libraries, bags made of old lifejackets, airline drinks trolleys for the home bar, old boats converted into bookcases (although I'm not convinced the boats in question have ever sailed) and even old skis used as signposts.
Talking of ski-ing, the latest idea to catch my eye is Saunagondel, where old ski lift gondolas are converted into mobile electric saunas. They're available to rent or buy and can be used more or less anywhere. Quite the thing for the stylish exhibitionist.
I'm convinced this is an area where brands could do more. It sends such a positive message when new uses are found for something old, with a little ingenuity. One of my pet peeves is the short lifespan of electronics - TVs, printers, scanners, computers and so on. The old ones are difficult to dispose of and no-one wants to repair anything any more.
Or there's my current favourite jewellery - made from old Nespresso capsules.
When I was little, I wanted to be a spy. I got off to a good start, studying Psychology at Trinity College, Cambridge but somehow got side-tracked into the wonderful world of advertising and marketing.
My children's books: