Wednesday, 26 October 2016
Will they really be around in 100 years?
The three Mächtige Marken that dominate Munich are all centenarians.
Arena has dominated the city since 2005. Allianz itself was founded in 1890, and is No. 51 in Interbrand's Top 100 brands by value - and growing at an impressive +12%.
FCB Erlebniswelt - an absolutely up-to-date immersive experience and museum celebrating the story (so far) of the club.
according to Interbrand, and continuing in double-figure growth despite the doom and gloom about urbanisation and young people not buying cars any more.
BMW World and the museum - temples to the past, present and future of BMW cars and motorcycles, as well as Mini and Rolls Royce.
And this is the key to the success, and longevity of these proud and powerful brands. Strength from heritage and a focus clearly on the future.