A bundle of good

One of the biggest problems in the modern age is getting rid of stuff - and I know I certainly feel the pressure to get rid of stuff in a responsible way, not just 'chuck it out.'

Mothercare have estimated that there are some 183 million items of outgrown baby clothing lurking in UK cupboards and drawers, and they've come up with an excellent promotional idea in time for Mothering Sunday/UK Mothers' Day. The thought is Gift a Bundle , with Mothercare partnering with environmental charity Hubbub - pick up one of the promotional bags from your local store, fill it with 6-10 items of baby clothing, and return it to be given to a local family in need.

This is a nice down-to-earth idea that combines lots of good stuff: topical, local, sharing, bringing people together, good for the environment - and all of this through a simple action, not preaching from on high with questionable statistics, expensive film directors and heartstring-pulling plinky piano music.

This is called driving the band waggon (for a short trip, at least) rather than leaping on it.