In the current depressing political atmosphere following the UK general election, I've been looking around to find something more upbeat and inspiring. I get the impression that it's time for some new blood on the UK political scene. It's positive that the younger people turned out in greater numbers to vote than for the referendum. Let's hope some of them get inspired to be more involved, actually change things. It can be done. This young man, at 33, is the youngest person to deliver a Commencement Speech at Harvard.
Mark - now Doctor - Zuckerberg addressed today's graduates as being from his generation. - the Millennials. His main message was about purpose:
My message was about purpose. As millennials, finding our purpose isn't enough. The challenge for our generation is to create a world where every single person has a sense of purpose.
What Mark Zuckerberg was saying is don't just pin your purpose on your (Facebook) wall, like a corporate mission statement, but get out and get doing. Where are the new generation-defining public works?
It's a good message for brands, too. So much time is spent in workshops and brainstorms trying to find a purpose, and even more in trying to articulate it. Your purpose doesn't have to be high-and-mighty . But once you've got it, get out there and do something with it.
Advertising only ever works by consent
1 month ago