Real Life Rebels

I've read a number of articles recently about how young people are shopping less than older generations online and more in real bricks and mortar shops. OK, most of these articles focus around the US, and malls, and Black Friday.

But I wonder - in the same way that Facebook now resembles the Darby & Joan club, and grocery online shopping and delivery services are mainly used by the well-heeled and grey-haired - whether younger generations will start to rebel in more and more areas by using the real life option.

Maybe rebel isn't the right word. It's more a sense of doing something different than what you grew up with, or to what your parents did. Discovering, experiencing, trying stuff out - and on.

The wild world of the Internot is ripe for discovery.