Wednesday, 4 December 2019

How green was my valley?

In the last few weeks, I have noticed crosses by the side of fields while driving. The first couple, I probably didn't register - assuming they were shrines put up at the site of road accidents. But then I noticed something unusual - the crosses were green.

While walking the other day, I came across (ha, ha!) one by a local field, and attached to it was a notice addressed to walkers:

This campaign - Grüne Kreuz - is a "silent protest" from German farmers to lobby the government and powers-that-be to respect their work. It's about everything from dumping prices at the supermarkets, importing cheap goods and giving in to public pressure (maybe too hastily) on environmental protection issues, such as the use of fertiliser and pesticides.

The protest took on a new angle last week when thousands of farmers (and tractors) descended on Berlin. That, I expect, wasn't so silent.

Whatever your views on the issues regarding agriculture and the environment, this does strike me as a masterstroke in terms of campaigning. Using fields as a medium for the campaign and a symbol that immediately evokes interest. The mainstream press tends to be one-sided on this topic and I know I've heard a lot more in the last year about saving bees than I have about farmers' livelihoods.

Farmers for Future, perhaps?


1 comment:

Sue Imgrund said...

The brand that's fair to farmers ...
https://www.theguardian.com/world/2019/dec/04/french-shoppers-rejecting-cut-price-capitalism-nicolas-chabanne