Monday, 24 May 2021

Unlocking - it’s Opening Time!

 Around a year ago, advert-wise, we were at peak “we’re here for you” mode with all those interchangeable COVID commercials. One year on, and there’s a quite different mood on our screens, if not in real life yet, at least in my part of Germany.

KFC are back to licking fingers, while Wrigley’s Extra Gum has got birds, bees, dings and mojos buzzing all over the place.

Then there’s Lynx who have gone back to their roots and reinterpreted “The Lynx Effect” for the post Covid world, in a sensory celebration:

And my favourite, from Guinness - beautifully on-brand, with a strong insight that when you’re longing for something (or someone) you see it (them) everywhere you look:

I am sure there are plenty more, too, even if I must admit that I am still in the “confused” mindset, brilliantly portrayed by Burger King. Especially when it comes to the absurd and contradictory travel rules and regulations I’m going to have to navigate on my forthcoming trip to Blighty.

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