Now here’s an idea that takes outdoor advertising to a whole new level. It’s spectacular, good for the environment and right on-brand. And it involves collaboration between one of Germany’s branding giants and a small start-up agency. Plenty of boxes ticked aleady.
The project, “Magenta Blossom” is a nature sponsorship for Deutsche Telekom. Fields near Euskirchen, an area as big as 56 football pitches, have been planted with millions of wild flower and herb seeds. Come August, the whole lots will bloom in the form of a “T” logo in the brand’s distinctive magenta colour, as well as the sustainability hashtag #GreenMagenta.
The agency involved are a (as yet) small outfit from Munich who specialise in uniting the interests of framers, nature and companies. They’re called GEOXIP and are whizzes at precision sowing, amongst other things. As well as looking magnificent and colourful, all those blooms will atrract bees and help to regenerate the land, improving soil quality.
Everything will be coming up roses. Or similar.
I’m also wondering how long it will be before more of those stories about farmers selling advertising space on cows will recirculate. Moo.
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