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Is British advertising getting its mojo back?

I've noticed a couple of ads - very different but on the same theme (or insight, if you will) that have made me wonder if British humour and general silliness is making a comeback after all those dreary plinky-piano angsty offerings.

I mentioned Yorkshire Tea's Skipton Alfie in my last post.  And now, along comes this one from Heinz - "Too Good to Leave Behind."

Now, of course, I don't see "someone who looks like me" in this ad. But, boy do I identify with it!

I've suffered delayed luggage recently and can seriously understand this chap's pain on missing his beans. My trips to the UK usually involve stocking up on various comestibles. This article - not sure how old it is, but its probably from the last couple of years, lists the Top 10 most popular British products globally, via The British Corner Shop. And the Top 3 are Warburton's Crumpets, Heinz Baked Beans and Cadbury's Flake. So Heinz and their agency, Wieden & Kennedy London, have even done the data-fuelled, fact-based thing, yah, boo, sucks!

None of my absolute favourites made the Top 10, funnily enough. No Marmite, Colman's, or Gordon's Sloe Gin. But maybe these are acquired tastes, given that this is global sales.

I do hope that the ad world will see a return of self-deprecating, batty British humour post-Brexitpermacrisisetcetc. After all, it is Too Good To Leave Behind.