Wednesday, 21 December 2016
The first excuse I need to make about Gordon's Recipes for Cocktails and other Mixed Drinks is that it refuses to go digital. The little booklet has a spine as stiff as a subaltern's upper lip, and I'm certainly not going to destroy it through flattening on the scanner. It has survived (I'd estimate) sixty odd years, so that doesn't seem quite right.
It may be a little book, but it has a Big Attitude, as we'd say these days. If anyone wants to learn anything about Brand Voice, look no further:
We should, therefore, like to emphasize the fact that, to obtain the desired results, GORDON'S LONDON GIN and no other products must be used where mentioned. No other brand would be 'just as good'
When calling for your favourite Cocktail or other Gin drinks at your Club, Hotel or Bar, always specify 'With GORDON'S GIN,' ...
"Here's a toast to all who are here,
No matter where you are from:
May the best day you have ever seen
Be worse than your worst to come"