Tuesday, 27 December 2016
What I love about the Piccadilly Lights is the combination of tradition and innovation, and the way this advertising site reflects the changing social, cultural and technological landscape.
The first illuminated sign in the area appeared over a century ago - for Perrier, in 1908.
In the 1930s, neon technology took over, with signs for brands such as Bovril, Schweppes and the first appearance of the famous Guinness clock.
The Piccadilly Lights will relaunch in late 2017 as 'the largest single digital screen in Europe' aka 'The Curve.' Participating brands will include Coca Cola, Samsung and four more. The digital LED screen will be able to do all sorts of nifty stuff - real time, co-creation, social media and all the rest.
Any guesses for how it'll all look in 2117?