Strategy and Sausages:
A British Strategic Planner in Germany
Friday, 22 December 2017
A wonder-full 2018
I know, I know. It's only adverts.
But next year I would love to see less of platforms, engagement, driving this or that, KPIs, journeys of various sorts, digital disruption, millennials, Thought Leadership, embracing and empowering, reaching out, roadmaps, workshops, Change Drivers, seamless experiences, content, algorithms ...
Wonder From one of my favourite books, above: "We
have educated ourselves into a world from which wonder, and the fear and dread
and splendour of wonder have been banished.. Wonder is marvellous but it is
also cruel, cruel, cruel. It is
undemocratic, discriminatory, and pitiless." A wonder-full 2018 to everyone!
When I was little, I wanted to be a spy. I got off to a good start, studying Psychology at Trinity College, Cambridge but somehow got side-tracked into the wonderful world of advertising and marketing.
My children's books: