Strategy and Sausages:
A British Strategic Planner in Germany
Friday, 3 August 2018
When I was a lass, our corner shop was always well-stocked with sweet cigarettes. As well as packs that mimicked grown-up brands, all the TV stars of the day, human, animal and robot, had their own offering, complete with cards to collect - just like Grandpa.
And, if you got bored of getting your pretend-smoking kicks in this form, there was always Spanish Gold:
Mmmm: can still taste the coconut!
Fast-forward a few decades, and my husband recently tried to get some e-cigarette refill in the UK with a vague taste of tobacco and failed, miserably. Instead, he was offered a vast array of flavours that wouldn't be out of place at a 6-year-old's birthday party:
Caramel, Cola Pop, Juicy Blueberry, Liquorice Torpedo, Bubble gum, Marshmallow, Blue slush - need I go on?
It was all rather reminiscent of those over-priced milkshakes in Starbucks that masquerade as coffee - vanillacaramelbutterscotchcheesecakefrothochinos - or whatever they call themselves.
When I was little, I wanted to be a spy. I got off to a good start, studying Psychology at Trinity College, Cambridge but somehow got side-tracked into the wonderful world of advertising and marketing.
My children's books: