Summer always seems to be a time for catching up with reading, and I've noticed a flurry of articles on two opposing (or are they?) themes.
There are articles heralding doom and gloom for advertising and brands
because, after all, in the very near future, we'll be delegating absolutely everything to our AI assistants and there ain't no room for good old advertising, or, if there is, a robot will be "creating" it.
And on the other hand - no! Intelligent humans - real intelligence - are going offline and experiencing JOMO - Joy of Missing Out
. Enough is enough with Smart this and Smart that.
Or maybe the two aren't mutually exclusive - delegate everything that doesn't bring you joy and fulfilment to your AI assistant, leaving you more time for that that does.
But how to judge what does and what doesn't? Something else for the too-difficult pile.
A lot of this can be summed up in an excellent article from The Book of Life
which lists 8 ills of modern life:
And 8 "consolations" for these:
OK, until an AI assistant can "understand" the subtlety of why the top list are labelled "ills" and the bottom "consolations", I'm off for a bit of JOMO!
Super article which outlines the ad industry vs the ad business
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