Strategy and Sausages:
A British Strategic Planner in Germany
Sunday, 15 July 2018
A load of hot air?
The Trump Baby balloon is a timely reminder of the power of outdoor advertising and the potential of the biggest medium in (or around) the world - the sky.
Another aerial campaign that kicked off this month is from Hunter as part of the strategy to be recognised as a classic British export.
The 120-foot inflatable welly was launched in Scotland, and will appear at festivals, sporting and other events in the UK and Europe before crossing the Atlantic for some US appearances in the brand's biggest export market.
This is, I think, what's known as a "Big Idea."
I am sure there are some who would have loved to see the Flying Welly boot the Trump Baby up the backside!
When I was little, I wanted to be a spy. I got off to a good start, studying Psychology at Trinity College, Cambridge but somehow got side-tracked into the wonderful world of advertising and marketing.
My children's books: