Chocks away and time for a swift flypast of the world of print advertising in the 1960s. Some of my earliest memories of advertising trace back to this era. I've had a delightful trip down memory lane in the pages of Punch, the RAF Fiftieth Birthday Number, dated 13th March 1968.
I'll start with the two best-placed (and most expensive) ads. Back cover and inside front cover. These were the pole positions back in those days. And it's no surprise that they're occupied by two of the brands most associated with pilots and derring-do:
The colour ads in the body of the magazine are a little more subtle. The reader has to be momentarily distracted from the cartoons and articles and find something intriguing enough to look further. Here are two booze brands - Martini and Guinness:
The advertising spans the expected categories - ciggies, booze, clothes, cars, travel, banking - with brands such as Senior Service, Glenfarclas, Courage, Wolseley, Church's Shoes, Trevira, Lombard Banking, TAP Airlines, Pure New Wool/Woolmark and High Speed Gas (remember that?)
And there were job ads, too. I expect this wasn't designed to be an interactive ad, and it's probably as well I didn't pursue a career in Art Direction:
Punch, like many of the brands featured, died with the 20th century.
But there's a useful archive here , should you want to see what raised a chuckle or two in the days when pilots weren't on automatic.
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