Big idea from a tiny brand

It's the season of Fests on every corner here that cracks off on the 1st May and sees us supplied with outdoor food, music, drink and fun until the early Autumn. I'm not usually on the lookout for great examples of branding during these events, but it's always an added plus to see a clever piece of marketing.

The Apfelweindeckel above is from Kanne Ebbelwoi (for the uninitiated, that's how those round here pronounce the word Apfelwein). The slogan is nice, but (I expect) pinched from somewhere. What's really clever here is the slogan in conjunction with the logo illustration, which is at first sight a traditional Apfelwein Bembel.

But look at the design more carefully (possibly difficult if too much Apfelwein has gone down the hatch) and you'll see that it's a map of the world. Neat, neat, neat.

I couldn't find out much about Kanne Ebbelwoi from the internet, apart from the possibility that they are what is called a Besenwirtschaft or Straußwirtschaft, a peculiarly German phenomenon which is a seasonally-open little pub or drinking place, usually on the premises of a vineyard or cider-press, that sells its own wine, along with small snacks.

I'll leave you with a couple of pictures of such places - can you imagine anything more delightful on a sunny afternoon?