Comic consultancy

I sometimes wonder if people in the marketing and advertising business have as much fun as they did years ago. It does all seem to have become terribly serious and worthy, with the only source of amusement Tom Fishburne's excellent cartoons.

But every now and then I see something that I wish I'd done. This time, it's Waccenture, a parody of all those smart-arse consultancies:

Turning the obvious into insights, customers into data-points and creativity into algorithms.

From the ghastly stock pictures, to ample use of placeholder text, to clickbait "insight article" headlines quoting phoney research, to the "6-D Process", it's just a little too close for comfort.