I’m not sure how many predictions reports I can bear to read this year, but I started with WFA as it seems mercifully short.
Under the heading of “Back to Fundamentals. Again.” came this thought from a WFA member at a recent CMO forum in Toronto:
So many of us are looking at the same Gen AI tools that we’re all doing the same thing and expecting different outcomes.
Well, yes. Alongside using the same Growth Flywheel template, Customer Journey template and all the other formats, templates and other paint-by-numbers gubbins.
The big brands started their “show and tell, we’ve been playing with AI” kick some time ago, but as a LinkedIn friend of mine pointed out no-one is interested any more.
And now the butcher, baker and candlestick maker on the corner (and the local nail studio) will be getting in on the act.
Welcome to the Slop-o-verse. The Multi-coloured Slop Shop.
Maybe for my own part, I should stop with the negative blog posts about this stuff and try and find something a touch more worthwhile.
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