Radical Solutions

As a freelancer, I sometimes wonder if I should set myself up as a proper company, rather than carrying on as the flexible sort of one-man-band that I am. I've got a cracking name in Secret Agency so I guess it would probably involve getting a proper logo done and a sign by my door and maybe tightening up exactly what my offer is a touch. But usually, the whole idea of the bureaucracy and admin that's involved in Germany for setting up a company makes me shy off.

But I'm always interested when people I've worked with in the past set something up. The latest one I've seen is the Radical Company, newly opened for business in Camden and a number of other locations around the world. Apart from their radical attitude, the company has made a focus on digital media their point of difference.

I suppose that I would not have been surprised had the Radical Company been set up by an ex-colleague of recent times, one of my former interns or someone of similar youth. But the great thing about it is that it's the brainchild of someone who I associate with the golden age of Saatchis and TV advertising - Graham Thomas. Instead of joining the "things were better in my day" crew of old advertising hacks with their Mad Men-wannabe tales of non-stop champagne, cocaine and rock & roll, Graham has looked where things are heading and sprinted right off in that direction with the speed of a teenager.

I wish them all much success.