I'm probably a bit slow on the uptake for this one as far as Germany goes, but thought my UK and US friends might like to see a lovely example of branding done right.I love it when every bit of a brand - the idea, the product, the name and the packaging - is outstanding in itself, but when it all fits together so beautifully, you get an extra dimension to the wow!
These drinks are both organic and Fair Trade and the names are knockout - LemonAid and ChariTea. Apparently this stroke of genius in nomenclature came to one of the young founders of the LemonAid company in a 3-in-the-morning Eureka! moment.
More about the drinks can be found on the company website here under the slogan "The Liquid Revolution."
Hope that the company continues to push its boundaries and, meanwhile, cheers to the two social entrepreneurs behind it!
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