Wednesday, 23 May 2018
Eat more fruit!
A little packet of Gummibärchen in the Post Office, an apple at the greengrocer, a corner of currant bun at the baker and a slice of sausage (indeed, sometimes a whopping great chunk of sausage) at the butcher. I can imagine the shock-horror reaction to that last one in health & safety-allergy-obsessed UK.
This all reminded me of my own childhood shopping trips, when greengrocers had brown bags proclaiming Eat More Fruit! and extras were always slipped in over and above what showed in pounds and ounces on the weighing scales.
This was all brought back to mind on a recent trip to Tesco in the UK, where I saw a tray of free fruit for kids:
a huge success for Tesco and they reckon they've given away 50m pieces of fruit since its launch. It's part of an overall renaissance for the retailer, since its low point in 2015. Since then they're on their ninth consecutive quarter of growth.
The principle is so simple: put yourself in the customer's shoes - and why not take a lesson or two from retailers down from you in the food chain, for a change. The kind who haven't got a high and mighty Corporate Purpose Statement on the boardroom wall, yet know their customers personally, and put purpose into practice every day, in all they do.
It could be a case of: An Apple a day keeps the losses away.