Welcome to Aufschnitt! This is approximately translated as "cold cuts" and is what invariably greets you at the breakfast table of a German hotel. Which of my collected cuttings are still tasty morsels, and which are well past their sell-by date?
The first in the series is A bluffers guide to social media dated 28th September 2006, written by Antony Mayfield, who I see published a book in 2010 entitled "Me and My Web Shadow."
Why did I save this?
I wasn't really "on" any social media in 2006, although I expect I read the odd blog. I distinctly remember thinking that social media was something I ought to know about, but wasn't relishing the thought.
What is remarkable
Absolutely no mention of Facebook or Instagram whatsoever, although Google, YouTube and iTunes get name-checked. And, although social media are described as "online media", this would have meant someone sitting down, probably indoors, accessing the internet via a PC or Mac. Mobile was still very much the future.
What there's no mention of
The dark side of social media - the faking, the trolling, the bullying, the addiction. The shared characteristics mentioned - participation, openness (meaning accessibility), conversation, community and connectedness - still ring true today, but are tempered by experience.
Thirteen years later, social media has become such an integral part of life that it no longer requires a bluffers' guide.
Post a Comment