Aufschnitt 3: The modern rules of advertising, 2005

It's off cut time again. This could well be Bierwurst, although I'm not entirely sure. If it is, it makes a nice link to the first point in an article from the BBC News on Friday, 2nd September 2005, all about advertising cliches. It's an interesting one, as I posted last week about the heavy-handed mission of the ASA to eliminate anything that could possibly be construed as a harmful stereotype from advertising.

So, here we go - 26 advertising cliches from 2005:

I'm not sure whether this is a cause for celebration (plus ca change) or whether it makes me mildly depressed about the state of this industry.

But one thing is clear - the more creative we can be, the less obsessed with "slices of life", and the more we can keep a perspective and a sense of humour about the work we're doing, the better the results. Both in the creative work and what it does for the brand.