Friday 16 August 2024

Those lazy, hazy, crazy days of summer



A short and sweet post today as the weekend and the high summer outdoors are calling. For those living in Hessen, that will inevitably involve apple-based drinks, with or without that alcohol stuff.

Aren’t the designs for Possmann’s apple juice just perfect? There are so many sludgy, dreary colours around attempting to convey naturalness, making this burst of bright primaries shine even more brightly in comparison. 

Possmann have been making Äpfelwein and juice since 1881, under the slogan “the best thing that can happen to an apple.” The 5th generation of the family is now in charge, and they’re not only the largest apple processing company in Hessen, but the most award-winning cider company in Germany, too. They’re responsible for one of my favourite sights around Frankfurt, too - the colourful tram known as the Ebbelwei-Express.

An apple or five a day (in liquid form) really does keep the summertime blues away. 

No comments: