The 2026/7 season has just kicked off, and here's a jolly marvellous ad from bookmaker Paddy Power to get us into the spirit.
It sums up the weird and wonderful world of football fans. There's great casting, an idea, plenty of clever references to spot, attitude in spades - and the best tagline I've heard for a long time.
Why the football not?
Congratulations to brand and agency - BBH London.
I bet (ahem!) it's even got some of those sanctimonious types who'd never work on gambling or alcohol accounts thinking.
Posts
No comments:
Post a Comment