I haven't really been following the Cadbury's takeover story but was nevertheless interested to read that Kraft will be rolling the Milka brand out nationally in the UK as from April.Um...what exactly do they think they're doing here? Two chocolate brands, both with purple packaging (one a bit darker, one a bit lighter), both of which have a milk-based USP ("glass-and-a-half" or "Alpine"). It's a bit like the Boat Race...
Shouldn't Kraft have sat down and done a portfolio analysis of their existing and newly-acquired brands before sending their lilac cow's left hand into the ring to battle with the CDM gorilla's right?
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